Content marketing – old wine in new bottles?
Effective content marketing is based on a genuine desire to help potential customers – and can, when implemented – lead to fundamental change in company culture. But old wine is old wine…
The drive for more business credibility and returns from marketing activities
I just read this very interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility. In the post author Bill Lee states that: “…. CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group the result was ...
Infographic: The rise of Corporate Social Media
More than 94% of corporations use social media and 85% of these say that it has given their business more exposure. Facebook has been a key driver of this uptake with 74 percent of brand marketers reporting an increase in website traffic after investing just six hours per week on the social media. Twitter and LinkedIn ...
Infographic: web data volume produced every minute.
Check out this great infographic from business intelligence company Domo. It explores some mindblowing stats about the incredible volume of data generated by the web every minute of every day. Naturally one of the takeaways here is that with all the data, content, conversations and noise, it is a huge challenge being heard. For any company wanting ...
Social media and content: what it really means for organizations
I was having a conversation with a colleague recently about the value of social media and building a community around your brand. The discussion continued (for a while as we are both good talkers) and we ended up with a model the neatly illustrates this value in terms of a conventional/traditional product launch cycle for ...
Video content strategy: distribution and platform
In this post we will explore some of the other key factors in a successful content strategy outside of the creation of amazing and compelling video content. Namely getting your content strategy right for video discovery, video distribution and engagement with your target audience to ensure that you are maximizing the value your get back. We will ...
Infographic: authority building online
Check out this great new infographic Vertical Measures has created called The Authority Building Machine. It provides some details on key tactics that can be used to build authority for your website. Generally speaking there are 3 major categories of activity that will provide site authority benefits, these are: Link building. Social media marketing Content ...
Video content and engagement: video formats and purposes
At Northward, whenever we start on a content marketing project we believe it is important to sit down and map out a video content strategy to ensure that anything we produce is aligned to use/purpose. To this end we like to consider video content types in this way: Using a range of video content, companies ...
Shit Nobody Says
Undoubtably the best Shit Somebody Say video I have seen so far. Hopefully this meme wears itself out sooner rather than later but this one is certainly hilarious and the delivery is perfect. Enjoy!
Infographic: trust barometer 2012
The 2012 Trust Barometer from global PR firm Edelman was released in January. Some interesting reading and some large movements in both the people that the public trusts as well as the sources which they are accessing information from with large gains for social media and hybrid online media. I’ve embedded the infographic below but ...
